PGD

PGD PROFESSIONAL REGULAR PROGRAMMES

For all Professional Regular PGD Programmes, the fee  payable is N110,000=00 for the two semester period.

(A)       PGD ACCOUNTANCY PROGRAMME

 

1.1       Philosophy

The philosophy of the Postgraduate Accountancy Diploma programme is to provide remedial professional and academic training in basic courses in Accountancy and to prepare graduates of universities or those with equivalent qualifications in Accountancy to either pursue postgraduate degree programmes in the field of study or prepare them for managerial positions in Accounting practice.        

 

1.2       Objectives

The Postgraduate Diploma (Accountancy) is designed to:

  • Provide understanding of the core courses in Accountancy
  • Provide knowledge of the basic skills and tools for decision making in the discipline in the private and public sectors.

 

1.3       Scope

The Postgraduate Diploma (PGD) degree programme in Accountancy consists of course work, and project report. Students will complete relevant courses in addition to project work on a selected topic to be carried out under an approved postgraduate supervisor and submitted by each student as a part of the requirements for the award of the Postgraduate Diploma (PGD) degree in Accountancy of the Department of Accountancy.

 

1.4       Entry Requirements

Candidates for the Postgraduate Diploma (PGD) degree programme in Accountancy must have:

  1. Five credit passes including English Language and Mathematics at the ‘O’ level, and
  2. Relevant Bachelor’s degrees not lower than third class from recognized Universities, OR
  3. Bachelor’s Degree with at least second class lover division in area not related to Business Administration may be considered, OR
  4. Higher National Diploma at lower credit level from a recognised institution.
  5. Relevant professional qualifications are an added advantage.

 

1.5       Mode of Study

The mode of study for the Postgraduate Diploma (PGD) programme in Accountancy shall be by course work and project report.

 

1.6       Duration

The minimum duration for the Postgraduate Diploma (PGD) programme in Accountancy shall be as follows:

 

  1. Full-time Diploma: Two (2) semesters.
  2. Part-time Diploma: Three (3) semesters.

 

1.7       Employment Opportunities

The programme is designed to enable students acquire both theoretical and practical knowledge/professional in accounting in line with the global practice. There are job opportunities in the society for graduates in Accountancy in both private and public sectors such as government ministries, hospitals, small and medium scale enterprises, educational institution, etc. Graduates can also be self-employed in small and medium scale businesses.

 

Stress Areas:                                                                                      Codes

Foundation courses                                                                                         0

Introduction to Cost and Management Accounting                                  1

Auditing and Economics                                                                                 2

Taxation                                                                                                              3

Computer Application in Business                                                                4

Public Sector Accounting                                                                                5

Quantitative Techniques                                                                                 6

Introduction to Research                                                                                7

Nigeria Economy                                                                                              8

Project Report                                                                                                   9

 

Course Listing

PGD Accountancy

FIRST SEMESTER                                                                                  

 

Course Code             Course Title (Core Course)                        Units

ACC 701                     Principles of Accounting                                              2

MAN 701                    Principles of Management                                        2

BAF 721                     Principles of Finance                                                    2

ACC 761                     Quantitative Techniques                                              2

ACC 771                     Introduction to Research Methodology                    2

ACC 723                     Auditing Principles and Practice                                2

BAF 731                     Principles of Micro Economics                                    2

Total Units                                                                                                 14

 

SECOND SEMESTER

Course Code          Course Title (Core Courses)                                    Units

ACC 732                     Principles of Taxation                                                               2

BAF 732                     Principles of Macro Economics                                               2

ACC 712                     Introduction to Cost and Management Accounting            2

ACC 742                     Computer Application in Business                                          2

ACC 790                     Research Project                                                                         4

 

 

 

 

Elective Courses         (2 courses are to be chosen from its electives)

ACC 754                     Public Sector Accounting                                                      2

ACC 782                     Nigerian Economy                                                                  2

BAF 726                     Business Finance                                                                    2

BAF 722                    Micro & Small Business Finance                                          2

                                   Total Units                                                                        16

                                    Aggregate Total Unit                                                    30

 

Course Description

ACC 701        Principles of Accounting (2)

This course is designed to expose students to the principles of the core courses in accounting. The topics include: The basic principles and concepts of accounting in business organizations; Double Entry Bookkeeping, Ledgers and Journals, Trial Balance; Basic theory and practice of cost and management accounting, auditing (internal and external), public sector accounting, financial and taxation; Final Accounts of sole proprietorships, partnerships and registered companies;  incomplete records and accounts of non-trading organizations; types of income; underlying assumptions in income reporting, economic and accounting concepts of income.

 

MAN 701        Principles of Management (2)

Principles of organization; classical organization theory human relations school, informal organization; bureaucracy, politics and administration relations; personnel administration, administrative decision-making, control and accountability ; organization of job design analysis and staffing.

 

BAF 721         Principles of Finance (2)

This is an introductory course to enable students understand basic concepts in finance. The area covered include: money creation, credit operations and monetary control, savings mobilization, interest rates and lending  process, money and capital markets, the foreign exchange markets, financial intermediation processes, sources of capital, short and long term capital, internal and external finance, corporate securities, debt and equity finance, the Nigerian banking system and the Central Bank of Nigeria’s traditional and development roles, bank capitalization and recent developments in Nigeria and global financial systems.

 

ACC 761        Quantitative Techniques (2)

The nature and objectivity of statistics, frequency distributions, measures of dispersion, essential of probability and statistical distribution, basic sampling techniques, decision theory, index numbers, time series, correlation and regression analysis. Introduction to linear programming, practice in the use of Computer in problem solutions. Nature of quantitative techniques in accounting for business operations, tools of quantitative analysis, optimization techniques, use of model formulation and learning curve, estimation of cost behavior patterns and network models: PERT and CPM.

 

ACC 771        Introduction to Research Methodology (2)

Students will be exposed to academic research in social sciences, guiding  principle of academic enquiry in accountancy and general framework on project reporting, problems of research in developing countries, common errors in research, problem identification, literature review, material and methods, results (Data analysis), discussions, summary, conclusions and recommendations, report writing. Students shall be given assignments and surveys to be conducted using ICT applications & tool example survey money, in order to Create Surveys, Event Planning, Sharing surveys and making use of available templates.

 

ACC 723        Auditing Principles and Practice (2)

The nature and purpose of an audit, the role of internal and external auditors, reporting responsibilities, appointment dismissal and resignation of auditors. Independence of auditors: relationship of auditors to directors, shareholders and other financial statements users. Audit planning: initial review of accounting system, evaluation of internal control systems and procedures – couching of accounts, verification of assets, sampling technique, flow charting, charting, stock taking procedures, letter of representation. Audit reports: statutory requirements for audit report (Companies Act, 1990), types of audit reports, professional requirements, duties and power under statue and case of independence and ethical considerations.

 

BAT 731         Principles of Micro Economics (2)

Economic system and organization, demand and supply, individual consumer behavior, the utility and indifference curve approaches. Market classification, the principles of production, the firm and perfect competition, pure monopoly, monopolistic and oligopolistic competitions, pricing and employment or resources.

 

ACC 732        Principles of Taxation (2)

Basic concepts in taxation: elements of tax, formal and effective incidence of tax, tax shifting, direct and indirect taxes, tax shifting welfare effect of taxation of tax, criteria to be observed in choosing equitable tax, distribution of the burden of taxation. The income tax laws including the income tax management Act 1961, the companies income tax 2007, the petroleum profit tax 1959, the income tax (forces and other persons) (special provision) act 1972 and relevant amendments. Computation of income tax, including computation and treatment of capital allowances and loses, chargeable income and tax payable.

 

BAF 732         Principles of Micro Economics (2)

The emphasis in this course is on the macro or aggregative aspect of the economy. Topics include National Income Account, the Determination of the level of Aggregate Output, Employment and Prices, the Monetary system, Monetary and Fiscal policies, Economic Growth, and International Monetary Economics.

 

ACC 712        Introduction to Cost and Management Accounting (2)

Nature, scope and functions of cost management accounting. The principles underlying the preparation and presentation of cost accounts for various types of businesses. The elements of cost. Cost accounting for materials, labour, overheads and equipment. The different meanings of costs, viz: historical, managerial, average etc. costing methods, jobs and process cost accounting, elements of marginal costing and budgetary control, double entry accounts for cost control. Nature and use of accounting ratios, some current problems and issues.

 

ACC 742        Computer Applications in Business (2)

Introduction to basic programming, data types, constant and variables, statement types, assignment statements,  input outcome statements, control statements, introductory lectures on Ms-office, MS – wor, MS –PPt, MS-Access, MS-Excel, Hands on SPSS, Accounting Software.

 

ACC 754        Public Sector Accounting (2)

Introduction to public sector accounting distribution between public and private sectors, basic accounting for no-for-profit (NFP), classification of NFP, basic characters of governmental accounting. Structures of governmental accounting in Nigeria. The treasury audit department, consolidated revenue fund, capital and development fund, fund accounting system ad n standardized uniforms for transactions. Decision making and planning and control of public fund application of costing methods, budgeting procedures, the use of audit department accounting for local government, educational and health institutions.

 

ACC 782        Nigerian Economy (2)

The national development plans and their implications for growth and economic development. The ideological conflicts in Economics Planning, Capitalism, Socialism, Mixed Economic, International Trade and Bilateralism Economics Cooperation in West Africa, Major Economic Infrastructures. The Nigerian Capital Money Markets, Economics of Housing and Urban Development, the Indigenization Decree, the problem of Growth and Investment Opportunities in Nigeria, Land Tenure and its impact on Agricultural Development, Manpower Development, Shortages and implications, the Supply/Demand situation in Nigeria.

 

BAF 726         Business Finance (2)

Federalism and public finance, direct and indirect taxation in Nigeria, operation of federal and state finance fiscal system, public debt policy, role of public corporations and marketing boards, role of central bank, commercial and development banks; the budgeting cycle and public expenditure control, budgeting process.

 

BAF 722         Micro & Small Business Finance (2)

This course focuses on the nature and operational character of the small business in Nigeria in terms of its socio-economic significance, operational procedures and problems. Topics covered include: The nature of Small Business, Incorporating and starting a small Business in Nigeria, Idea Generation for a small Business, Raising Small Business Finance and the Small Scale Industries Credit Scheme,. Investment Strategies for a Small Business, Production Management, Marketing and Personnel Administration in the Small Business; Ensuring cost-effectiveness and greater productivity, Planning for growth in the Small Business, Succession Crises, Problems and Future of Small Business in Nigeria.

 

ACC 790        Research Project (4)

Students will be required to present a well researched paper in any relevant topic of their choice, approved by their supervisor and presented as part of the requirements for the award of PGD in Accountancy. The project must make valuable contribution to knowledge in areas of accounting in business world.

 

(B)   PGD BANKING AND FINANCE PROGRAMME

1.1       Philosophy

The philosophy of the Postgraduate Diploma progamme is to provide remedial professional and academic training in basic courses in banking and finance to prepare graduates of universities or those with equivalent qualifications who do not have first degrees in banking and finance to either pursue postgraduate degree programmes in the field of study or prepare them for managerial positions in the Banking and Finance industry and related organizations.

 

1.2       Objectives

The specific objectives of the Postgraduate Diploma (PGD) degree programme in Banking and finance are:

  • To provide understanding of the core courses in banking and finance.
  • To provide knowledge of the basic skills and tools for decision making in the discipline in the private and public sectors.

 

1.3       Scope

The postgraduate Diploma (PGD) degree programme in Banking and Finance is divided into two specialization, namely: Banking and Finance. It will consist of course work, and project work. Students will complete relevant courses in their stress area in addition to project work on a selected topic from their chosen area.

 

1.4       Entry Requirements:

Candidates for the Postgraduate Diploma (PGD) degree programme in Banking and Finance must have:

  • Five credit passes including English Language and Mathematics at the “O” level, and
  • Minimum of third class division at bachelor’s degree level in Banking and/or Finance,OR in related disciplines. OR
  • Higher National Diploma from a recognised institution with a minimum of lower credit.

 

1.5       Mode of Study

The mode of study for the Postgraduate Diploma (PGD) degree programme in Banking and Finance shall be by course work and project report.

 

1.6       Duration

The duration for the PGD full-time programme shall be:

Full-time: Two (2) semesters.

 

1.7       Employment Opportunities

The Postgraduate Diploma programme prepares students to fill middle and senior level management positions in business, commerce, industry, and government. With their education and training, they can set up their own businesses since the programme also emphasizes self-employment.

 

Stress Areas                                                                            Code

Foundational Courses                                                                      0

Banking                                                                                                 1

Finance                                                                                                  2

Business Environment                                                                        3

Risk Management                                                                               4

Capital Market Analysis                                                                     5

Financial Institutions                                                                         6

Marketing of Financial Services                                                       7

Research                                                                                               8

Project                                                                                              9

 

Course Listing:

PGD Banking and Finance

 

First Semester

Course Code             Course Title (Core Courses)                        Units

ACC 701                     Principles of Accounting                                              2

MAN 701                    Principles of Management                                          2

BAF 721                     Principles of Finance                                                     2

BAF 761                     Quantitative Techniques                                               2

BAF 781                     Research Methodology                                                 2

ACC 732                     Auditing Principles and Practice                                2

BAF 731                     Principles of Micro Economics                                    2

Total Units                                                                                                   14

 

Second Semester

Course Code              Course Title (Core Courses)                                  Units 

BAF 716                     Money and Banking                                                                   2

BAF 722                     Micro and Small Business Financing                                     2

BAF 732                     Principles of Macro Economics                                              2

BAF 744                     Investment Analyses and Portfolio Management               2

BAF 762                     Financial Institutions and Markets                                        2

BAF 799                     Research Project                                                                         4

 

 

Electives (One to be chosen)

BAF 726                     Business Finance                                                              2

BAF 764                     Regulation of Financial Institutions                             2

                                   Total Units                                                                   16

                                   Grand Total Unit                                                       30

 

ACC 701        Principles of Accounting

Details as in Accounting programme

 

MAN 701        Principles of Management

Details as in Management programme

 

BAF 701         Principles of Finance

The area covered include: money creation, credit operations and monetary control, savings mobilization, interest rates and lending process, money and capital markets, the foreign exchange markets, financial intermediation processes, sources of capital, short and long term capital, internal and external finance, corporate securities, debt and equity finance, the Nigerian banking system and the Central Bank of Nigeria’s traditional and development roles, bank capitalization and recent developments in Nigerian and global financial systems.

 

BAF 781         Quantitative Techniques for Financial Decisions

It covers descriptive statistics, probability and expectations, discrete and continuous discrete and continuous intervals. Time series analysis, index number with applications in finance, multiple regression, including correlation analysis. It also includes inventory, forecasting, queuing models, analysis of variance, use of computer as a tool, with emphasis on application to finance.

 

BAF 791         Research Methodology

The course is designed to train students in the skill of scientific information gathering, analysis and interpretation in dealing with problems in finance and related topics. Through reading, assignments and direct experiences students are exposed to the art of problem identification and analysis, data gathering, analysis and report writing. Emphasis will be placed on the approach at every stage. Students shall  be given assignments and surveys to be conducted using ICT applications & tool i.e. survey monkey, etc, in order to create surveys, event planning, sharing surveys and making use of available templates.

 

ACC 723        Auditing Principles and Practice

The role of internal and external audits, reporting responsibilities, appointment, dismissal and resignation of auditors. The concept of true and fair view, independence of auditors. Relationship f auditors to directors, shareholders and other financial statements users. Auditing planning – initial review of accounting system, evaluation of internal control systems and procedures – vouching of accounts, verification of assets, sampling technique, flow charting, stock taking procedures, letter of representation. The audit report – statutory requirements for audit report (companies Act, 1990). Types of audit reports. Professional requirements, duties and power under statue and case, independence and ethical considerations.

 

BAF 731         Principles of Micro-economics

Details as in Economics programme.

 

BAF 716         Money and Banking

Brief history of money and banking. Different types of monetary standards in the development of banking, theories of banking, capital adequacy, base money, theories of money, types of banks, various definitions of money, supply and their determinants, demand for money, banking laws and regulations.

 

BAF 722         Micro and Small Business Financing

The course covers the problem of provision of microcredit and the financial problems of small business in the economy. Topic covered include: sources, acquisition and use of capital by small businesses; financial analysis relating to income, repayment of capital and risk management, leasing and other finance alternatives, the role of small business in the economy, required government assistance, how microcredit can be effectively provided and the provision of finance by credit institutions as well as the non-financial components to ensure finance is productively employed.  

 

BAF 732         Principles of Macro-economics

Details as in Economics programme

 

BAF 744         Investment Analysis and Portfolio Management

The study covers portfolio selection as a problem of constrained utility maximization under conditions of uncertainty, discussion of the different markets, along empirical evidence for validity of the theory, activities involved in making selection among alternative financial assets from the viewpoints of individuals and institutional investors; implications of the efficient markets theory for the profitability of alternative investment; validation of financial statements and analysis. The empirical evidence for various models of assets for evaluating portfolio performance is emphasized.

 

BAF 762         Financial Institutions and Markets

Overview of the financial structure of the economy, bank and non-bank financial institutions, money and capital markets and the stock exchange, other areas covered include: economics and legal aspects of the capital market, analysis of interest rates, cost  of capital, prices of securities, risk in securities operations and their implications for investments and performance of the financial operators.

 

BAF 726         Business Finance

This course covers working capital financial management: accounts, receivables management, inventory management and cash management. It also covers capital budgeting decision and capital structure decisions.

 

BAF 764         Regulation of Financial Institutions

This course will focus on treatment of fiscal and monetary policy issues; in respect of economic stabilization measures. Regulation of varied financial institutions. Problems and Challenges of regulation. Regulatory institutions in domestic and international economic environment such as CBN, NDIC/FDIC, IMF, etc.

 

BAF 799         Research Project

Based on extensive research on a topic in the student’s area of specialization. Such must employ verifiable analytical tools and may make significant contributions to knowledge

 

(C)       PGD MANAGEMENT PROGRAMME

1.1       PHILOSOPHY

The philosophy of the Postgraduate Diploma in Management programme is to provide basic and remedial professional and academic training in Management for the purpose of the preparing students for higher studies as well as for managerial positions in the private and public sectors of the economy.

 

1.2       OBJECTIVES

The objectives of the programme are to:

  1. Develop the competency of students in understanding the basic principles and concepts in Management and utilizing them in practice; and
  2. Equip students with basic knowledge and techniques of managerial problem-solving and decision-making relevant to both private and public sector organizations.

 

1.3       SCOPE

The postgraduate diploma programme consist of course work and a project report. It covers courses in basic aspects of business administration such as accounting, finance, management and marketing as well economics and statistics. It introduces the students to quantitative approach to decision making in business as well as research in business related topics. Students are required to present empirical project report written under the supervision of qualified academic staff of the department.

1.4       ENTRY REQUIRMENTS FOR POSTGRADUATE DIPLOMA (PGD) IN

            MANAGEMENT

  1. Five credit passes including English Language and Mathematics at the ‘O’ level.
  2. Relevant Bachelor’s Degrees not lower than third class from recognized Universities.
  3. Bachelor’s Degree with at least second class lower division in areas not related to Business Administration.
  4. Higher National Diploma at lower credit level from a recognised institution.
  5. Relevant professional qualifications.

 

1.5 MODE OF STUDY FOR POSTGRADUATE DIPLOMA (PGD) IN MANAGEMENT

  1. Course work/Project Report

 

1.6 DURATION FOR POST GRADUATE DIPLOMA (PGD) IN MANAGEMENT

Full-time PG Diploma: Two (2) semesters.

 

1.7 EMPLOYMENT OPPORTUNITIES

The programme prepares students for a wide range of opportunities for employment in the private and public sectors and international organizations.

 

STRESS AREAS

  • Principles
  • Operations Research
  • Research Methods
  • Public Administration
  • Human Resource Management
  • Information and Computer Technology
  • Statistics
  • Project

 

LIST OF COURSES

FIRST SEMESTER

Course Code              Course Title (Core Courses)                   Credit Units

ACC 701                     Principles of Accounting                                        2

MAN 701                    Principles of Management                                      2

MKT 701                    Fundamentals of Marketing                                    2

BAF 721                     Pr-inciples of Finance                                               2

MAN 711                    Quantitative Techniques                                         2

MAN 721                    Research methodology                                           2

BAF 731                     Principles of Micro Economics                              2

Total Units                                                            14

 

SECOND SEMESTER

 

 

Course Code              Course Title (Core Courses)                               Credit Units  

MAN 732                    Introduction to Public Administration                             2

BAF 732                     Principles of Macro Economics                                          2

MAN 724                    Human Resources Management                                       2

MAN 725                    Computers in Organisation                                                2

MAN 726                    Business Statistics                                                               2

MAN 728                    Research Project                                                                 4

Total Units                                                                      14

                                    Grand Total Units                                                      28

 

 

COURSE CONTENTS AND CREDIT UNITS FOR EACH COURSE

ACC 701        Principles of Accounting

This course is designed to expose students to the principles of the core courses in accounting. The topics include: The basic principles and concepts of accounting in business organizations; double entry bookkeeping, ledgers and journals, trial balance; basic  theory and practice of cost and management accounting, auditing (internal and external), public sector accounting, financial and taxation; final accounts of sole proprietorships, partnerships and registered companies, incomplete records and accounts of non-trading organizations; types of income underlying assumptions in income reporting; economic and accounting concepts of income.

 

MAN 701        Principles of Management

Principles of organization; classical organization theory human relations school informal organization; bureaucracy, politics and administration relations; personnel administration, administrative decision-making, control and accountability, organization of job design analysis and staffing.

 

MKT 701        Fundamentals of Marketing

The course introduces students to the basics of marketing with regards to the meaning and definition of marketing, basic marketing concepts, marketing evolution and practices, buyer behavior and marketing segmentation, introduction to marketing research and introduction to international marketing, among others.

 

BAF 721         Principles of Finance   

This is an introductory course to enable students understand basic concepts in finance. The area covered include: money creation, credit operations and monetary control, savings mobilization, interest rates and lending process, money and capital markets, the foreign exchange markets, financial intermediation processes, sources of capital, short and long term capital, internal and external finance, corporate securities, debt and equity finance, the Nigerian banking system and the Central Bank of Nigeria’s traditional and development roles, bank capitalization and recent developments in Nigeria and global financial systems.

 

MAN 711        Quantitative Techniques

 

MAN 712        Research Methodology

  • Introduction to Research Methodology
  • Research in social sciences
  • Research in Physical and Natural Sciences
  • Problems of Research in Developing countries
  • Common errors in research

 

  • Research in Practice:
  1. Problem Identification
  2. Literature Review
  3. Material and Methods (Methodology)
  4. Results (Data Analysis)
  5. Discussions
  6. Summary, Conclusions and Recommendations
  • Report Writing
  • Students shall be given assignments and surveys to be conducted using ICT applications & tool i.e. survey money etc, in order to Create Surveys, event planning, sharing surveys and making use of available templates.

 

BAF 731         Principles of Micro Economics

Economic system and organization, demand and supply, individual consumer behavior, the utility and indifference curve approaches. Market classification, the principles of production, the firm and perfect competition, pure monopoly, monopolistic and oligopolistic competitions, pricing and employment of resources.

 

MAN 721        Introduction to Public Administration   

The emphasis in this course is on the macro, or aggregative aspect of the economy. Topics include National Income Account, the Determination of the level of Aggregate Output, Employment and Prices, the Monetary system. Monetary and Fiscal policies, Economic Growth and International Monetary Economics.

 

BAF 732         Principles of Macro-Economic

As in Banking and Finance Programme.

 

MAN 742        Human Resources Management

Topics to be addressed in this course include: nature and scope of HRM; strategies and management practices in manpower planning; staffing; human resource planning; human resource training and development; performance measurement and management, career planning and employee welfare; compensation designs and reward management.

 

MAN 725        Computers in Organizations  

This course explains the why and how of computers, the use of computers in business and other organizations; data transmission, nature, speed and error detection. It also examines systems analysis and design, the programming process; problem definition, flow charting and decision table.

 

MAN 726        Business Statistics

This course covers basic concepts in descriptive and inferential statistics and their use in empirical research.

 

MAN 728        Research Project

A research based study and report on an acceptable management problem area approved by the supervisor. The projects must be on topical issues that have national relevance and must be in the area of organizational management. This project work introduces the student to the procedure for conducting empirical research and deepens his knowledge and understanding in the process.

 

(D)       PGD MARKETING PROGRAMMES

1.1       PHILOSOPHY

The PGD programme in Marketing is designed to prepare graduates with some deficiencies to fit adequately into higher Marketing programmes, and also to expose them to business administration and functions that equip them for self employment and to fill middle and senior level managerial positions.

 

1.2       OBJECTIVES

The objectives of the PGD programme of the Department of Marketing are to:

  1. Expose students to fundamental courses in marketing needed for advanced M.Sc in marketing programme.
  2. Teach students the process of investigative science needed to explore theoretical and practical problems in marketing.
  • Update students with deficient knowledge in the field of marketing and other cognate business courses needed to understand and analyze marketing problems in a professional manner.

 

1.3       SCOPE

The PGD in Marketing programme requires a minimum of 30 credit units made up as follows:

  • Ten core courses (2credits each) 20 units
  • Three courses from area of concentration (2 credits each) 6 units
  • Research Project                                     4 units
  • Total 30 units

 

ENTRY REQUIREMENTS

The entry requirements for a PGD programme in Marketing are:

  • Five credit passes including English Language and Mathematics at the O’level.
  • Relevant Bachelor’s Degree not lower than third class Division in Marketing and related disciplines from a recognized university may be considered, OR
  • Bachelor’s Degree with at least second class lower division in any unrelated discipline from a recognized university OR
  • Higher National Diploma at Lower credit level from a recognised institution OR
  • Relevant professional qualifications

 

MODE OF STUDY

The mode of study for a PGD in Marketing is by course work and project report.

 

DURATION

The minimum and maximum duration of a PGD programme in Marketing shall be:

Full-time Diploma:  Two (2) semesters.

 

EMPLOYMENT OPPORTUNITIES

The Postgraduate Diploma programme prepares students to fill middle and senior level management positions in business, commerce, industry, and government. With their education and training they can set up their own business since the programme also emphasizes self-employment.

 

AREAS OF SPECIALIZATION

  1. Marketing Communications
  2. Marketing Management
  3. Marketing Research
  4. Sales Management
  5. Distribution Management
  6. International Marketing
  7. Consumer Behaviour
  8. Product Planning and Development

 

STRESS AREAS

Foundation Courses                                                                              0

Product Planning and Development                                                  1

Marketing Communications                                                               2

Physical Distribution and Supply Chain Management                 3

Food and Agricultural Marketing                                                      4

Consumers Behaviour                                                                         5

International Marketing                                                                     6

Marketing Theory and Management                                               7

Service Marketing                                                                              8

Research/Project                                                                                9

 

COURSE LISTING

FIRST SEMESTER

Course Code                   Course Title                                    Credit Units

ACC 701                     Principles of Accounting                                2

BAF 721                     Principles of Finance                                      2

BAF 731                     Principles of Micro Economics                      2

MAN 701                    Principles of Management                              2

MAN 711                    Quantitative Techniques                                 2

MKT 701                    Fundamentals of Marketing                            2

MKT 771                    Research Methodology                                   2

                                    Total Unit                                                      14

 

SECOND SEMESTER

Course Code              Course Title                                                      Credit Units

BAF 732                     Principles of Macro Economics                                2

MAN 726                    Business Statistics                                                      2

MKT 772                    Introduction to Marketing Management               2

MKT 792                    Research Project                                                         4

 

 

ELECTIVE COURSES (3 COURSES AREA TO BE CHOSEN)

 

 

MKT 722                    Introduction to Sales Management                                         2

MKT 752                    Introduction to Consumer Behaviour                                     2

MKT 762                    Introduction to International Marketing                                2

MKT 772                    Introduction to Marketing Research                                       2

MKT 776                    Introduction to Strategic Marketing Management              2

Total Units                                                                             16

            Grand Total Units                                                               30

 

COURSE DESCRIPTION

MKT 701        Fundamentals of Marketing                                                            2 units

Meaning and Definition of Marketing, Basic Marketing Concepts, Marketing Evolution and Practices, Buyer Behaviour and Marketing Segmentation, Introduction to Marketing Research, Introduction to International Marketing.

 

MKT 722        Introduction to Sales Management                                                 2 units

Principles of Selling; Sales management; Evolution of Sales Management; Major tasks of Sales Management; Determining Sales Policies and Strategies; Sales Forecasting.

 

MKT 752        Introduction to Consumer Behaviour                                            2 units

Introduction to Consumer Behaviour, Attitude and Consumer Behabiour, Consumer Behaviour and Communication, Determinants of Consumer Behaviour, Consumer’s Buying Decision Process, Psychology in Industrial Marketing.

 

MKT 762        Introduction to International Marketing

Concept of Psychic Distance, International Marketing Policies and Strategies, International Marketing Environment, Globalization and International Marketing, E- Commerce and International Marketing.

 

MKT 771        Research Methodology                                                                     2 units

Introduction to Research Methodology, Research in Social Sciences, Research in Physical and Natural Sciences, Problems of Research in Developing Countries, Common Error in Research, Research in Practice.

  1. Problem Identification
  2. Literature Review
  3. Material and Methods (Methodology)
  4. Results (Data Analysis)
  5. Discussions
  6. Summary, Conclusions and Recommendations

Report Writing: Students shall be given assignments and surveys to be conducted using ICT applications & Tool I-E Survey Monkey etc, in order to create survey, event planning, sharing surveys and making use of available templates.

 

MKT 772        Introduction to Marketing Management                           2 units

Basic principles of management with regard to the marketing function; marketing planning, analysis, implementation and control; designing marketing strategies in relation to the relevant environment; total quality management and the marketing function; management of the marketing – mix elements.

 

MKT 774        Introduction to Marketing Research                                              2 units

Application of analytical tools to marketing management problems, including markets, goods/services, channels of distribution for goods and service, promotional campaigns, pricing decisions, scientific process in the conceptualization of marketing problem, collection and analysis of data/information, interpretation and reporting or data/information of marketing problems and/or solve them.

 

MKT  776      Introduction to Strategic Marketing Management                       2 units

Foundation of Strategic Marketing, Strategic Marketing Management Process, opportunity analysis and market targeting, case analysis in marketing management, environment for strategic marketing management decision.

 

MKT 792        Research Project                                                                               4 units

On completion of course work, students would write a project based on a particular area of specialization in Marketing for the fulfilment of the requirements for the programme.