Oil and Gas Marketing

PHILOSOPHY

Oil and Gas industry has been key driver of many economies. This programme aims to develop marketing professionals customized for oil and gas marketing. The programme exposes students to various aspects of sales and marketing of petroleum products and allied services.

 

1.2       OBJECTIVES

The specific objectives of the programme are;

  1. To expose students to specialized courses in Oil and Gas marketing
  2. To provide students opportunity of obtaining practical knowledge to solve marketing problems in Oil and Gas industry.
  • To update students with knowledge in Oil and Gas business.

 

 

1.3       SCOPE

 

The Executive MBA in Oil and Gas Marketing covers the core MBA business courses, in addition to a minimum of 36 credit units in the third and fourth semesters, covering the special areas made up as follows:

1.4       Entry Requirements

Candidates for the Executive MBA programme in Oil and Gas Marketing should have the following:

  • Minimum of 3 (three) years working experience in industry
  • Bachelors’ degree or Higher National Diploma (HND) in any relevant discipline (Petroleum Engineering, Chemical Engineering, Marketing, Management, Accountancy, Economics, Petroleum Economics, Public Relations, etc.)

Admission is twice in a year, March/April and September/October.

1.5       Mode of Study

The mode of study for the Executive MBA programme in Oil and Gas Marketing shall be by course work, organisational case studies, seminars, practical navigations and case project reports.

 

1.6       Duration

The duration for the Executive MBA programme shall be four (4) semesters – 18 months

 

1.7       Employment Opportunities

The Executive MBA programme in Oil and Gas Marketing will expose students to issues related to the marketing of oil and gas products/services at both the domestic and international environment. This will prepare them to assume middle and senior level management positions in the oil and gas industr. With their education and training, they can set up their own businesses since the programme also emphasizes self-employment and consultancy.

 

1.8       Fee Structure

The fee is N250, 000 per semester for 4 semesters.

 

 

COURSES

FIRST SEMESTER

 

Course Code              Course Title                                                                           Unit Loads

EMB 801                    Managerial Economics                                                                       2

EMB 803                    Strategic Management and Business Ethics                                       2

EMB 805                    ICT Appreciation for Decision Making                                              2

EMB 807                    Accounting Practice                                                                            2

EMB 809                    Banking and Finance                                                                          2

EMB 811                    Marketing Process and Practice                                                          2

EMB 813                    Entrepreneurship and Corporate Social Responsibility                      2

EMB 815                    Research Methodology                                                                       2

                        Total                                                                                                   16

 

 

SECOND SEMESTER

 

Course Code              Course Title                                                                           Unit Loads

EMB 820        Case Studies and Analysis on Leadership in Business

Organisations                                                                                                  2

EMB 822        Case Studies and Analysis on Leadership in Banking and

Financial Institutions                                                                                      2

EMB 824        Case Studies and Analysis on Leadership in Marketing Organisations                                                                                                                                             2

EMB 826        Case Studies and Analysis on Leadership in Accounting and Auditing Firms                                                                                                                                  2

Total                                                   8                     

 

THIRD SEMESTER

 

COURSE CODE       COURSE TITLE                                                      CREDIT UNIT

EMO 831                    Seminar Presentations in Logistics and

Operations for Oil and Gas                                                    2

EMO 833                    Seminar Presentations in Sustainability

Marketing for Oil and Gas                                                     2

EMO 835                    Seminar Presentations in Global Oil and Gas

Industry                                                                                  2

EMO 837                    Seminar Presentations in Sales and Marketing

of Petroleum Products                                                            2

EMO 839                    Seminar Presentations in Regulations and HSE

Management                                                                           2

Total                                       10

 

 

FOURTH SEMESTER

 

Course Code              Course Title                                                                           Credit Unit

EMO 890                    Project Report                                                                         4

                       TOTAL                                                                                   4

 

 

 

 

COURSE DESCRIPTIONS

EMB 801        Managerial Economics                                                         (2 Units)

Economics of and in the Decision-Making Process; Understanding the Micro and Macro Environment of Business (specifically the Macro economic Variables); Demand and Supply; Types of Market Models; Theory of Games

 

EMB 803        Strategic Management          and Business Ethics              (2 Units)

Concept of management; principles of management; professionalism in management; ethical issues in the practice of management.

 

EMB 805        ICT Appreciation for Decision Making                                          (2 Units)         

Basics of Computer, Applications of ICT in Business Problem-solving; Computer Software and packages, The Future of Business in an ICT-driven Economy

 

EMB 807        Accounting Practice                                                                          (2 Units)         

Core Topics in Accounting Practice; Core Topics in Management Accounting Practice; Core Topics in Auditing; Core Topics in Accounting Theory and Corporate Reporting

 

EMB 809        Banking and Finance                                                                        (2 Units)

Money and its Relevance to Business and the Economy; Sources of Business Finance; Bank Lending and its Implications for Business; Aspects of Financial Management/Corporate Finance; Monetary and Fiscal Policies

EMB 813        Entrepreneurship and Corporate Social

Responsibility                                                                                 (2 Units)            

The Entrepreneur and Entrepreneurship; Personal Characteristics of Entrepreneurs; Theories of Entrepreneurship Development; Identification of ideas and Venture Capital Opportunities; Keeping Records; Writing Business Plans; Entrepreneurial Practice – Success and Failure; The Entrepreneur in Micro, Small, Medium and Large Scale Enterprises

 

EMB 815        Research Methodology                                                                     (2 Units)

Application of Scientific Methods in the Study and Analysis of Business Activities; Research Designs; Data Collection Methods; Sampling techniques; Data Analysis Methods, Measurement Scales; Interpretation and Presentation of Business Research Results; Applications of Research in Business Problem-Solving of Accounting, Banking and Finance, Management and Marketing

 

EMB 820        Case Studies and Analysis on Leadership in Business Organisations                                                                                         (2 Units)

Cases will focus on guiding business organisations to a higher productivity, managing people and conflict resolution. Others include issues on effective leadership skills, ethics, emotional intelligence, creative thinking etc.

 

 

EMB 822        Case Studies and Analysis on Leadership in Banking and Financial Institutions                                                                                                                      (2 Units)

Cases will focus on guiding banking and financial institutions to a higher productivity, managing people and conflict resolution. Others include issues on effective leadership skills, ethics, emotional intelligence, creative thinking etc.

 

EMB 824        Case Studies and Analysis on Leadership in Marketing Organisations                                                                                                                                                  (2 Units)

Cases will focus on guiding marketing organisations to a higher productivity, managing people and conflict resolution. Others include issues on effective leadership skills, ethics, emotional intelligence, creative thinking etc.

 

EMB 826        Case Studies and Analysis on Leadership in Accounting and Auditing Firms                                                                                                                                      (2 Units)        

Cases will focus on guiding accounting and auditing firms to a higher productivity, managing people and conflict resolution. Others include issues on effective leadership skills, ethics, emotional intelligence, creative thinking etc.

 

EMB 811        Marketing Process and Practice                                                      (2 Units)         

General Marketing Principles, Marketing Communications Systems; Consumer and Buyer Behaviour Analysis; Professionalism in Marketing Practice; Ethical Issues in Marketing.

 

 

EMO 831        Seminar Presentations in Logistics and Operations for Oil and Gas                                                                                                                                                      (2 Units)

The Internal Supply Chain, Capacity Management, Lean Operations and just-in-time, Quality Management, Introduction to the Supply and Value Chain-upstream to downstream, Organizations involved along the supply chain.

 

EMO 833        Seminar Presentations in Sustainability Marketing for Oil and Gas                                                                                                                                                      (2 Units)

Overview of environmental issue in oil and gas designed to identify the social and environmental factors associated with the development of oil and gas products and the rising level of consumption of these products and examine the means of containing these factors and ensure that the future development of these products is sustainable.

EMO 835        Seminar Presentations in Global Oil and Gas Industry               (2 Units)

Geopolitical Risks and Opportunities, Environmental and sustainability issues; Organization of Petroleum Exporting Countries (OPEC); Gas Export Countries Forum (GECF); International Energy Agency (IEA); Trends in uses of Energy, world primary energy mix and substitutes for oil and gas Future of Energy; challenges and opportunities forecasts for fossil fuels and the primary energy balance to 2050

 

EMO 837        Seminar Presentations in Sales and Marketing of Petroleum Products                                                                                                                                                 (2 Units)

Market Channels, Refiner-Owned-And-operated Retail Outlets, Franchisers and Distributors, Jobber-Operated Outlets, Independent Dealers, fuel Standards and Specifications, International Oil Company in Fuels Marketing, the Retail Price of Motor Fuels, Zone Pricing, Price elasticity of oil and Gas Products

 

EMO 835        Seminar Presentations in Oil and Gas Regulations and HSE Management                                                                                                                                          (2 Units)

Acquisition of Petroleum Rights/Applicable Oil and Gas Regulations, including Petroleum Industry Bill (PIB) and Nigerian Content Law, HSE Regulations and Management Systems, occupational Health and Safety, Oil Spill, Gas Flaring, Noise, Risk Assessment and Environmental Impact Assessment (EIA) and Corporate Social Responsibility

 

EMO 890        Project Report                                                                                   (4 Units)

Candidate is required to write a case project report on an approved topic which will be defended before the supervisor and any other person appointed by the Co-ordinator of Studies (MBA Programmes).