PGD MARKETING PROGRAMMES
The PGD programme in Marketing is designed to prepare graduates with some deficiencies to fit adequately into higher Marketing programmes, and also to expose them to business administration and functions that equip them for self employment and to fill middle and senior level managerial positions.
The objectives of the PGD programme of the Department of Marketing are to:
- Expose students to fundamental courses in marketing needed for advanced M.Sc in marketing programme.
- Teach students the process of investigative science needed to explore theoretical and practical problems in marketing.
- Update students with deficient knowledge in the field of marketing and other cognate business courses needed to understand and analyze marketing problems in a professional manner.
The PGD in Marketing programme requires a minimum of 30 credit units made up as follows:
- Ten core courses (2credits each) 20 units
- Three courses from area of concentration (2 credits each) 6 units
- Research Project 4 units
- Total 30 units
MODE OF STUDY
The mode of study for a PGD in Marketing is by course work and project report.
The minimum and maximum duration of a PGD programme in Marketing shall be:
Full-time Diploma: Two (2) semesters.
The Postgraduate Diploma programme prepares students to fill middle and senior level management positions in business, commerce, industry, and government. With their education and training they can set up their own business since the programme also emphasizes self-employment.
AREAS OF SPECIALIZATION
- Marketing Communications
- Marketing Management
- Marketing Research
- Sales Management
- Distribution Management
- International Marketing
- Consumer Behaviour
- Product Planning and Development
Foundation Courses 0
Product Planning and Development 1
Marketing Communications 2
Physical Distribution and Supply Chain Management 3
Food and Agricultural Marketing 4
Consumers Behaviour 5
International Marketing 6
Marketing Theory and Management 7
Service Marketing 8
Course Code Course Title Credit Units
ACC 701 Principles of Accounting 2
BAF 721 Principles of Finance 2
BAF 731 Principles of Micro Economics 2
MAN 701 Principles of Management 2
MAN 711 Quantitative Techniques 2
MKT 701 Fundamentals of Marketing 2
MKT 771 Research Methodology 2
Total Unit 14
Course Code Course Title Credit Units
BAF 732 Principles of Macro Economics 2
MAN 726 Business Statistics 2
MKT 772 Introduction to Marketing Management 2
MKT 792 Research Project 4
ELECTIVE COURSES (3 COURSES AREA TO BE CHOSEN)
MKT 722 Introduction to Sales Management 2
MKT 752 Introduction to Consumer Behaviour 2
MKT 762 Introduction to International Marketing 2
MKT 772 Introduction to Marketing Research 2
MKT776 Introduction to Strategic Marketing Management 2
Total Units 16
Grand Total Units 30
MKT 701 Fundamentals of Marketing 2 units
Meaning and Definition of Marketing, Basic Marketing Concepts, Marketing Evolution and Practices, Buyer Behaviour and Marketing Segmentation, Introduction to Marketing Research, Introduction to International Marketing.
MKT 722 Introduction to Sales Management 2 units
Principles of Selling; Sales management; Evolution of Sales Management; Major tasks of Sales Management; Determining Sales Policies and Strategies; Sales Forecasting.
MKT 752 Introduction to Consumer Behaviour 2 units
Introduction to Consumer Behaviour, Attitude and Consumer Behabiour, ConsumerBehaviour and Communication, Determinants of Consumer Behaviour, Consumer’s Buying Decision Process, Psychology in Industrial Marketing.
MKT 762 Introduction to International Marketing
Concept of Psychic Distance, International Marketing Policies and Strategies, International Marketing Environment, Globalization and International Marketing, E- Commerce and InternationalMarketing.
MKT 771 Research Methodology 2 units
Introduction to Research Methodology, Research in Social Sciences, Research in Physical and Natural Sciences, Problems of Research in Developing Countries, Common Error in Research, Research in Practice.
- Problem Identification
- Literature Review
- Material and Methods (Methodology)
- Results (Data Analysis)
- Summary, Conclusions and Recommendations
Report Writing: Students shall be given assignments and surveys to be conducted using ICT applications & Tool I-E Survey Monkey etc, in order to create survey, event planning, sharing surveys and making use of available templates.
MKT 772 Introduction to Marketing Management 2 units
Basic principles of management with regard to the marketing function; marketing planning, analysis, implementation and control; designing marketing strategies in relation to the relevant environment; total quality management and the marketing function; management of the marketing – mix elements.
MKT 774 Introduction to Marketing Research 2 units
Application of analytical tools to marketing management problems, including markets, goods/services, channels of distribution for goods and service, promotional campaigns, pricing decisions, scientific process in the conceptualization of marketing problem, collection and analysis of data/information, interpretation and reporting or data/information of marketing problems and/or solve them.
MKT 776 Introduction to Strategic Marketing Management 2 units
Foundation of Strategic Marketing, Strategic Marketing Management Process, opportunity analysis and market targeting, case analysis in marketing management, environment for strategic marketing management decision.
MKT 792 Research Project 4 units
On completion of course work, students would write a project based on a particular area of specialization in Marketing for the fulfilment of the requirements for the programme.